Asend Story
Founded with Intention
Asend was created from a love of thoughtful gifting and a belief that the most meaningful gestures are often the most considered.
Behind Asend is a passion for discovering beautifully made things—objects with purpose, integrity and a story worth sharing.
Every item has earned its place in the collection, with a strong focus on exceptional New Zealand makers alongside thoughtfully chosen premium international brands that share the same commitment to craftsmanship, quality and timeless design.
Asend is not about more for the sake of more. It is about fewer, better pieces—thoughtfully chosen for their quality, craftsmanship and the story behind them.
Meet the Makers
Behind every Asend gift is a maker with a story worth sharing. Discover the people, places and passion behind the products we are proud to offer.